National promotion "Refuel at Lukoil gas stations, receive prizes from Bridgestone!"
During National promotion "Refuel at Lukoil gas stations, receive prizes from Bridgestone!" participants had a chance to win Mitsubishi Lancer X as well as receive special price for tire services at Bridgestone Pole Position tire centers. Prize fund also included gas cards, iPad, DVRs, navigators. Winners awarding ceremonies were conducted at Moscow, Krasnodar and Nizhny Novgorod
A set of POSM was designed, produced and placed at gas stations and Pole positions to announce the offer. Radio announcement was implemented at relevant stations. More than 2000 participants received prized from Lukoil and Bridgestone