Fairy Olympic Record. Sochi 2014


Have you ever checked how many dishes can be washed with one bottle of a Fairy washing agent? We decided to conduct such an experiment within the framework of a Fairy advertising campaign timed to the Sochi Olympic Games. We gathered a team of 200 people, cooked spaghetti Bolognese, served it on more than 10,000 plates, and then washed them with just one bottle of the washing agent. Our record became a basis for a Fairy Olympic TVC that was broadcasted all over the world during the Sochi 2014 Olympic Games.