Maalox. Put out Heartburn! National Promotion Campaign
The Maalox. Put out Heartburn! National Promotion Campaign was conducted to support the brand’s advertising campaign in mass media. Campaign covered 199 pharmacies of the Rigla Pharmacy Chain and 14 most popular shopping and recreation centers in eight Russian cities. During the promotion action, over 25,000 participants found out about the Maalox medicine benefits. When purchasing the medicine, they received a promotional gift – a notebook with a fridge magnet.