Borjomi at Alfa Future People 2017
More than 50. 000 people visited AFP 2017 and interacted with Borjomi. New product – Borjomi can was launched at the Festival and all guests could try the new SKU. Especially for AFP special branded points of sale had been produced. Borjomi Patrol was working at all Festival locations informing guests about the new product, offering them to take part in the promo.Trip to Georgia was main prize for the most creative photo with Borjomi. More than 10. 000 guests received gifts from Borjomi. Borjomi branding was integrated in VIP and Lounge zones of the Festival.